{"id":8,"date":"2020-10-18T13:07:58","date_gmt":"2020-10-18T13:07:58","guid":{"rendered":"https:\/\/beauty-pride.com\/?page_id=8"},"modified":"2026-04-02T11:55:58","modified_gmt":"2026-04-02T09:55:58","slug":"about-us","status":"publish","type":"page","link":"https:\/\/beauty-pride.com\/ja\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"
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About us<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Who We Are
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Inspired by Heritage, Driven by Passion
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The story of Beauty Pride begins long before the brand itself , in a Moroccan home filled with the scents of rose water, ghassoul clay, and freshly ground Aker Fassi.
\n Our founder, Yasmine, grew up watching her grandmother create handmade cosmetics from pure, local ingredients.
\n In those moments, she discovered not only the secrets of Moroccan beauty rituals, but also the generosity and creativity of Moroccan culture.
\nFrom marinated olives to herbal shampoos, Yasmine\u2019s grandmother transformed everyday ingredients into natural treasures. These childhood memories became the foundation of a lifelong passion , one that evolved from curiosity to craftsmanship, and finally into a mission: to share Morocco\u2019s authentic beauty with the world.<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Why Choose Beauty Pride<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Guided by that heritage, Yasmine pursued studies in business and international trade, determined to merge traditional Moroccan know-how with modern skincare innovation.
After years of experience in the field, she founded Beauty Pride, a brand dedicated to clean beauty, transparency, and excellence.
Every formula at Beauty Pride is inspired by rituals passed down through generations, refined through scientific research, and designed to meet today\u2019s professional standards.
We source the finest natural ingredients from Morocco : Argan oil, Prickly Pear Seed Oil, Rose Water, Ghassoul clay, and Aker Fassi , known worldwide for their purity and therapeutic benefits.
Each product reflects the soul of Moroccan beauty: simple, natural, and deeply effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our Philosophy: The Ritual of Beauty\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In Moroccan tradition, every part of the body has its own ritual , from the black soap that purifies the skin to the rose water that refreshes and soothes.
At Beauty Pride, we honor these rituals by creating complete care experiences that combine sensory pleasure, natural performance, and elegant design.
We believe that true beauty is a daily ritual, not a luxury.
Our goal is to preserve Moroccan traditions while adapting them to modern lifestyles and global expectations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our Team: A Family of Experts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Behind every product is a team united by passion and respect.
Our staff works like a family , sharing ideas, effort, and purpose.
Their dedication is what allows Beauty Pride to deliver consistently high-quality products that meet international standards while staying true to our values.
Together, we continue to learn, grow, and innovate , transforming ancestral formulas into modern, eco-certified cosmetics trusted by professionals around the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A Global Presence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Beauty Pride proudly represents Morocco at international beauty exhibitions in the USA, France, Turkey, Saudi Arabia, Bahrain, Japan, and Spain, connecting cultures through shared values of quality and authenticity.
Meeting professionals from across the globe allows us to understand the unique needs of every market , from European climates to Asian skincare rituals.
This global perspective helps us develop products that adapt perfectly to local expectations, without ever losing the essence of Moroccan heritage.
Through each journey, each fair, and each partnership, we carry one promise:
To bring Morocco\u2019s timeless beauty rituals to the world , with integrity, sophistication, and pride.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Certified Quality You Can Trust\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Beauty Pride\u2019s facilities and products are certified by leading national and international organizations, including:
Ecocert (Europe) \u00b7 USDA (USA) \u00b7 ONSSA \u00b7 DMP \u00b7 Foodex (Morocco)
These certifications reflect our ongoing commitment to transparency, safety, and clean formulation standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Be Proud of Your Beauty\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At the heart of Beauty Pride lies a simple belief:
Every culture has its own beauty , and every person deserves to be proud of theirs.
With this spirit, Beauty Pride continues to grow as a bridge between Moroccan tradition and global innovation, offering sustainable, natural, and luxurious products to professionals worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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About us Who We Are Inspired by Heritage, Driven by Passion The story of Beauty Pride begins long before the brand itself…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":26,"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":6041,"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/pages\/8\/revisions\/6041"}],"wp:attachment":[{"href":"https:\/\/beauty-pride.com\/ja\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}