About us
Our founder, Yasmine, grew up watching her grandmother create handmade cosmetics from pure, local ingredients.
In those moments, she discovered not only the secrets of Moroccan beauty rituals, but also the generosity and creativity of Moroccan culture.
From marinated olives to herbal shampoos, Yasmine’s grandmother transformed everyday ingredients into natural treasures. These childhood memories became the foundation of a lifelong passion — one that evolved from curiosity to craftsmanship, and finally into a mission: to share Morocco’s authentic beauty with the world.
Why Choose Beauty Pride
Guided by that heritage, Yasmine pursued studies in business and international trade, determined to merge traditional Moroccan know-how with modern skincare innovation.
After years of experience in the field, she founded Beauty Pride, a brand dedicated to clean beauty, transparency, and excellence.
Every formula at Beauty Pride is inspired by rituals passed down through generations, refined through scientific research, and designed to meet today’s professional standards.
We source the finest natural ingredients from Morocco — Argan oil, Prickly Pear Seed Oil, Rose Water, Ghassoul clay, and Aker Fassi — known worldwide for their purity and therapeutic benefits.
Each product reflects the soul of Moroccan beauty: simple, natural, and deeply effective.
Our Philosophy: The Ritual of Beauty
In Moroccan tradition, every part of the body has its own ritual — from the black soap that purifies the skin to the rose water that refreshes and soothes.
At Beauty Pride, we honor these rituals by creating complete care experiences that combine sensory pleasure, natural performance, and elegant design.
We believe that true beauty is a daily ritual, not a luxury.
Our goal is to preserve Moroccan traditions while adapting them to modern lifestyles and global expectations.
Our Team: A Family of Experts
Behind every product is a team united by passion and respect.
Our staff works like a family — sharing ideas, effort, and purpose.
Their dedication is what allows Beauty Pride to deliver consistently high-quality products that meet international standards while staying true to our values.
Together, we continue to learn, grow, and innovate — transforming ancestral formulas into modern, eco-certified cosmetics trusted by professionals around the world.
A Global Presence
Beauty Pride proudly represents Morocco at international beauty exhibitions in the USA, France, Turkey, Saudi Arabia, Bahrain, Japan, and Spain, connecting cultures through shared values of quality and authenticity.
Meeting professionals from across the globe allows us to understand the unique needs of every market — from European climates to Asian skincare rituals.
This global perspective helps us develop products that adapt perfectly to local expectations, without ever losing the essence of Moroccan heritage.
Through each journey, each fair, and each partnership, we carry one promise:
To bring Morocco’s timeless beauty rituals to the world — with integrity, sophistication, and pride.
Certified Quality You Can Trust
Beauty Pride’s facilities and products are certified by leading national and international organizations, including:
Ecocert (Europe) · USDA (USA) · ONSSA · DMP · Foodex (Morocco)
These certifications reflect our ongoing commitment to transparency, safety, and clean formulation standards.
Be Proud of Your Beauty
At the heart of Beauty Pride lies a simple belief:
Every culture has its own beauty — and every person deserves to be proud of theirs.
With this spirit, Beauty Pride continues to grow as a bridge between Moroccan tradition and global innovation, offering sustainable, natural, and luxurious products to professionals worldwide.